GOODYEAR NAMED PURE ETCR INTRODUCTION PARTNER AND TYRE PROVIDER
Returning to motorsport in 2020 is Goodyear; one in every of the foremost identifiable names within the world of superior tyres that has aided champions within the world of Formula one, Indycar, the autoimmune disease Mans twenty four Hours and machine athletics across the globe. Goodyear joins as a introduction partner and as sole tyre provider manufacturing a customized unrestricted product for the series guaranteeing fewer tyres ought to be factory-made than for a standard race series – utterly orientating with PURE ETCR’s philosophy of making cleaner motor athletics.
Andrew Georgiou, President, Eurosport and world Sports Rights & Sports promoting Solutions, said: “Discovery is happy to expand its long-standing commitment to electrical motorsport that began with the group’s early investment in Formula E. As PURE ETCR is disclosed these days, we tend to see the chance to drive the advancement of electrical motorsport through Discovery’s worldwide experience in media and broadcasting, in addition as Eurosport Events’ verified memoir in growing a number of the foremost common motorsports series within the world. Discovery brings matchless world scale and an expansive portfolio of platforms and channels to maximize engagement around PURE ETCR, serving to to achieve rabid motorsport fans in addition as broader communities that relish driving and sports daily.”
Francois Ribeiro, Head of Eurosport Events, said: “PURE ETCR aligns with the automotive industry’s fast move towards electrification and that we area unit extraordinarily proud to launch this new world series these days. For over sixty years, machine athletics has been concerning showcasing the cars you’ll furnish the business organization at intervals the extreme and hard-hitting surroundings of the raceway. Our aspiration was to create a replacement class victimization all the ingredients that make machine athletics a favorite with fans whereas additionally promoting new electrical technology that matches utterly with our ideas of flat-out athletics, wheel-to-wheel battles and high performance. PURE ETCR can have all the key ingredients to attractiveness to motorsport fans and to assist shift the perception of electrical vehicles into one that shows they’re fun, aspirational and quick, whereas additionally giving the most important automotive makers a athletics platform on that they’ll showcase their latest electrical cars on a world scale.”